Trade Booth Design 

Under the supervision of Good Time Creative CEO, Marissa Hohner, myself and two fellow classmates, Elizabeth Ayeni, Elizabeth Domalik, formed a true-to-life planogram for an S.C. Johnson trade booth at the ISSA Chicago show. This collaborative opportunity challenged our team in forming an interactive experience from the potential buyers to the brand's popular line of products. During the project, we faced disagreements about how we should utilize the small amount of space we were given to maximize client engagement. Each person was allowed the opportunity to share their creative proposal, which led us to choose the optimal outcome for our objective. Upon completion, our team formalized a presentation of sketch examples, as well as 2D and 3D planograms using Adobe InDesign and Illustrator. Together, we created an open floor concept, connecting the clients to the brand using activities engaging all five traditional human senses.