Event Promotion

During the busy holidays of November, Coach Outlet locations across the Midwest hosted a shopping event targeting an increase in store traffic. Every store was sent the same mock-up flyer with the intent to customize the content according to our store and clientele. After discussing with members of management, I was directed to produce an 'informative' flyer that was 'clean and organized'. After receiving the document through a Canva document, I started to brainstorm the ways to engage the brand identity with the event. Using the Adobe Illustrator application allowed me to create vibrant graphics, tuning the reader's attention to important information and brand's identity. After comparing multiple sketches and mock-ups, I decided minimal graphics were better suited to accomplish an intentional project. The flyer was sized, printed, and passed along to one hundred customers, resulting in an outstanding 30 clients attending from crediting the advertisement.